Why you should care...

  • Conversion rates on E-Commerce Sites
  • Productivity at work
  • Safety and security
  • Disatisfaction and annoyance
  • Support costs

Also note that following a good design process can reduce development and maintenance costs.


Reflect on previous experience with a hard-to-use web site, application, or interactive device. What were some consequences of the poor design? How do they fit in the list above?